Young, single, male - Brian Stanton fits the mold of people who enjoy energy drinks. He has no problem admitting it.
“Yeah, it’s almost like drinking a coffee but more refreshing. Gives you an extra booster in the day. I generally don’t pound them too bad,” says Stanton.
Despite concerns about manufacturers marketing energy drinks to young people, even kids, a surprising new demographic is emerging. Moms - using unregulated, highly caffeinated drinks as a pick-me-up.
“The main thing to know about the energy drinks is the amount of caffeine in them and they are not required to tell you how much caffeine they have in them. The caffeine is more then a cup of coffee, so for some people that extra caffeine is going to have effects,” says Dr. Julia Fashner, family practitioner with Lee Memorial Health System.
The data was self-reported to Nielsen Consumer Research. The category of ‘young family’ now rivals or tops ‘young transitional’ and ‘independent single’ when it comes to energy drinks. While much attention has been paid to the dangers of young people downing drinks, moms have gone under the radar even though they may be smaller-sized than an average young man.
“And so the caffeine will have more milligrams in their body system for how much they weigh. And this will have more safety concerns and more negative side effects,” says Fashner.
The mommy factor is growing, their numbers going up 40% in the last two years. Doctors say even if they are flipping from coffee, moms should take precautions.
“People that have been warned for irregular heart beat, for having insomnia issues, for having other medications that might be affected by caffeine, they should avoid these products,” says Fashner.
Coming from two different worlds, young moms may be seeking the same thing as young males.
“Gives you more energy throughout the night,” says Stanton.
Experts advise everyone to proceed with caution, so energy drinks may not be the best means of a mommy fix.