public affairs

• One system. Many locations.
  Although the system is expanding, it is still one system. So please refrain from writing Lee Memorial Health Systems. It's Lee Memorial Health System.
  DO: Lee Memorial Health System
  DON'T: Lee Memorial Health Systems
   
• When to use Lee County in correspondence.
  When Lee Memorial opened in 1916, it served Lee County and a whole lot more. Today that's still true. When making reference to the system in correspondence, keep in mind that we have services, although limited, in other counties.
   
• Is healthcare one word? Or is health care two words?
  It is actually both. For consistency throughout the health system, please write it as two words.
  DO: Health care can be expensive.
  DON'T: Healthcare can be expensive.
   
• If health care is two words, then why is HealthPark one word?
  It's called creative license. HealthPark Florida, HealthPark Medical Center, HealthPark of the Islands and HealthPark Care Center are written as one word with a capital "H" and a capital "P".
  DO: HealthPark
  DON'T: Healthpark or Health Park
   
• If we have a Cleveland Campus and a HealthPark campus, then isn't Cape Coral Hospital the Cape Coral Campus?
  As the health system continues to grow the use of campus is becoming outdated. It should not be used in any writing (letter, newsletters, articles, etc.). It is best to say Lee Memorial Hospital or HealthPark Medical Center or Cape Coral Hospital.
  DO: Lee Convenient Care at Lee Memorial Hospital
  DON'T: Lee Convenient Care at (on) the Cleveland Campus
  DO: The meeting will take place at Lee Memorial Hospital, Meeting Room #4.
  DON'T: The meeting will take place at the Cleveland Campus, Meeting Room #4.
   
• Lee Memorial what?
  Avoid using 'Lee Memorial' alone because it could mean either Lee Memorial Hospital or Lee Memorial Health System. It's always a good rule of thumb to use a complete identification on first reference.
   
• It Seems Like Everything Is A Proper Noun.
  "I went to the Podiatrist and he examined my Feet." Guess which word(s) doesn't (don't) need to be capitalized. If you said "podiatrist" and "feet," you're right. Words like podiatrist, registered nurse, oncologist, pediatrician, etc., don't need to be capitalized unless they begin a sentence. In most common uses, please lowercase.
  DO: Jon Q. Public, M.D., is a very good thoracic surgeon.
  DON'T: Jon Q. Public, M.D., is a very good Thoracic Surgeon.
  DO: Registered nurses are special people.
  DON'T: Registered Nurses are special people.
   
• Sometimes you can have too much alphabet soup in the diet.
  People just love to have titles. However, sometimes we can get carried away because too many letters after a name is confusing. So what do you do? In professional journals a person's credentials are very important. For the average patient a set of six initials behind a name doesn't mean much.
  DO: Betty Boop, Ph.D. or Betty Boop, Ph.D., R.D.
  DON'T: Betty Boop, Ph.D., R.D., M.S.W., Esq., (talented lady, huh?)
  DO: Brian Flex is a physical therapist at Cape Coral Hospital.
  DON'T: Brian Flex, B.A., is a physical therapist at Cape Coral Hospital.
  (No offense to baccalaureate degree holders, but we don't need to list every degree after a name.)
  "Doctor, Doctor. Mr. M.D."
  DO: Jose Z. Rios-Betran, M.D. or Jose Z. Rios-Betran, D.O.
  DON'T: Dr. Jose Z. Rios-Betran, M.D.
  DO: Hassan A. Muhammad, D.O.
  DON'T: Dr. Hassan A. Muhammad
  These examples apply to first reference only. On second reference it is acceptable and desirable to write Dr. Muhammad.

Contact Us |   Site Map